Red Jacket Unveils New Logos and Opens Apparel Shop

Red Jacket is excited to share the next step in our rebranding journey: the official approval of a new set of district logos, set to launch with the 2025-2026 school year.

This rebranding effort was shaped by input from our January 2025 community survey and the collaborative work of our Rebranding Committee. The goal from the start was to do more than just design a single logo—we wanted to create a full branding kit that reflects the pride, spirit, and identity of our entire school community.

The Red Jacket Board of Education has approved the branding kit which includes:

• Primary Logo: This logo will be used for district-wide communications such as letterheads, signage, and official materials.

• Secondary Logo: Designed with our Athletics Department in mind, this logo will appear on team jerseys, equipment, and other athletic gear.

• Elementary Logo: Created specifically for our youngest learners, this version is developmentally appropriate and student-friendly.

To celebrate this exciting milestone, we’ve launched a Red Jacket Cardinals Apparel Shop! The shop is open year-round and features a limited selection of gear showcasing the new logos. This approach allows our school organizations and booster clubs to continue selling custom apparel for their own fundraisers.

We are incredibly grateful for the support and input of our community throughout this process. Your feedback helped guide the direction of this rebrand, and we’re proud to unveil a refreshed look that represents who we are—past, present, and future.