Red Jacket Earns Two 2025 NYSPRA Awards

The Manchester-Shortsville Central School District has been recognized with two awards from the New York State Public Relations Association (NYSPRA) in its 2025 annual communications competition.

Red Jacket received an Excellence Award for its district website and a Merit Award for its Rebranding and Mascot Campaign.

Each year, NYSPRA receives more than 400 entries from school districts and educational organizations across New York State. Awards are presented in three tiers—Excellence, Honor, and Merit—and represent outstanding achievement in school communications, marketing, and public relations.

Out of roughly 120 awards statewide, Red Jacket earned two of them. Only six districts in New York were recognized for their websites, and Red Jacket was one of just four to receive the highest honor, Excellence. For strategic campaigns such as rebranding efforts, only eleven districts statewide were recognized—one with Excellence, two with Honor, and the remaining with Merit, including Red Jacket.

The New York State Public Relations Association (NYSPRA) is a professional organization that supports school communications professionals across the state. Its annual awards competition recognizes exceptional work in areas such as publications, websites, social media, videos, and strategic campaigns.

Red Jacket’s recognitions reflect the district’s continued commitment to clear, engaging, and community-centered communication.